Sales Velocity versus Channel Sales Velocity

Sales Velocity is a metric for direct Sales selling to Customers whereas Channel Sales Velocity is a metric for indirect Sales such as Vendor Channel Account Managers (CAMs) selling to a reseller Partner Channel.

Sales Velocity

Sales velocity is a measurement of how fast you're making money.
It looks at how quickly leads are moving through your pipeline and how much value new customers provide over a given period.
This is why is it so important to track Sales Velocity using the formula here:
sales velocity equation

 

 

channel sales velocity equation

Channel Sales Velocity

Channel Sales velocity is a measurement of how fast you're making money thru your Partner Channel.
It looks at how quickly your Partner leads are moving through your Channel pipeline and how much value new customers provide over a given period.
This is why is it so important to track Channel Sales Velocity using the formula shown.